AdvisorBid operates as a two-sided digital marketplace that confidentially and anonymously connects financial advisors with financial firms, including RIAs, broker-dealers, and banks. The platform facilitates advisor recruitment, succession planning, and mergers & acquisitions (M&A) within the wealth management industry. By leveraging technology, it aims to streamline the traditionally fragmented and inefficient process of advisor transitions and firm acquisitions, creating a more transparent and efficient ecosystem for both individual advisors and institutions.