88i

88i Insurance Review: A Comprehensive Look at Brazil's Leading InsurTech Startup

In the rapidly evolving landscape of the insurance industry, 88i Seguradora Digital has emerged as a trailblazer, pioneering digital insurance solutions in Brazil. As the country's first digital insurer, 88i stands out for its unwavering commitment to creating scalable and innovative protection solutions that deliver value to customers while driving growth and loyalty for platforms.

Brief Introduction and Overview of the Company

88i Seguradora Digital is a Brazilian InsurTech startup specializing in digital insurance solutions. The company's core focus lies in developing scalable and digital protection solutions that add value to customers and foster growth and loyalty for platforms. As a pioneer in the digital insurance space in Brazil, 88i is shaping the future of insurance with its innovative approach.

Key Highlights of the Company’s Market Position and Reputation

Market Position

88i caters to a diverse range of clients, including Retailtech and E-commerce companies, as well as fintechs. The company offers digital protection solutions tailored to meet the unique needs of these platforms, enabling them to achieve significant growth, improve customer retention, and unlock new revenue streams.

Reputation

88i has earned a reputation for its innovative approach to insurance, leveraging cutting-edge technologies like blockchain, AI, and IoT to deliver a more efficient, affordable, and transparent insurance experience. The company is committed to disrupting traditional insurance models and providing customers with a seamless and secure way to buy and sell insurance.

Overview

Year of Establishment and Background Story

88i was established with a clear mission: to reinvent and democratize the insurance market by providing affordable, transparent, and trusted insurance experiences. The company aims to make insurance accessible to everyone by simplifying the process and offering flexible and customizable solutions.

Key Milestones in the Company’s History and Growth

• Partnership with eBaoTech: 88i's strategic partnership with eBaoTech, a leading provider of insurance technology solutions, has been instrumental in accelerating the company's growth and innovation. By leveraging eBaoCloud InsureMO, an advanced insurance PaaS platform, 88i gains access to a robust infrastructure that supports its digital transformation journey.
• Blockchain and AI Integration: 88i is at the forefront of technological advancement in the insurance industry. The company is actively integrating blockchain and AI technologies into its offerings, enabling a more transparent, efficient, and personalized insurance experience for its customers.

Regulatory Compliance and Licenses

Details on Licenses and Certifications Obtained

88i operates within the legal framework of the Brazilian insurance industry and holds the necessary licenses and certifications to conduct business. The company is licensed by Susep (Superintendência de Seguros Privados), Brazil's insurance regulator, with process number 15414.618702/2020-10. This licensing ensures that 88i adheres to all relevant regulations and standards, providing its customers with the assurance of a reliable and trustworthy insurance provider.

Insurance Products and Services

Main Insurance Products

Types of Insurance Offered

88i offers a comprehensive suite of digital insurance products designed to meet the diverse needs of its customers. Here's a detailed overview of the main insurance products:

• Digital Life:
  • Mobile Phone Insurance: Protecting customers' mobile phones from damage or theft, while also offering financial protection for digital wallets (accounts and cards).
  • Tablets: Providing comprehensive coverage for tablets against unforeseen incidents.
  • Notebooks: Offering peace of mind with insurance coverage for laptops and notebooks.
  • Headphones – Smart Headphones: Protecting customers' valuable headphones, including smart headphones.
  • Smartwatches: Providing insurance coverage for smartwatches against damage or loss.
  • Video Game – PlayStation, Nintendo, Xbox: Protecting customers' gaming consoles and accessories from unexpected events.
• Life, Health and Well-being:
  • Car/Motorcycle/Truck – Deductible Insurance (own or rented vehicle): Offering flexible and affordable insurance options for vehicles, whether owned or rented.
  • Personal Accident Insurance: Providing financial protection in the event of an accident or injury.
  • Health Assistance by Telemedicine: Enabling customers to access convenient and affordable healthcare through telemedicine services.
• Financial Life:
  • Temporary Loss of Income due to Impediment to Work: Protecting customers from financial hardship in case of temporary disability.
  • Protected Delivery (unattended cargo/baggage in applications): Offering peace of mind for customers shipping goods or traveling with luggage.

Additional Services

Other Services Provided

Beyond its core insurance products, 88i also provides a range of value-added services designed to enhance the customer experience. These services include:

• Claims Assistance: 88i offers a streamlined and efficient claims process, with instant payments upon document delivery and direct claim regulation into the customer's digital account. This ensures a hassle-free and transparent experience for customers.
• Engagement Programs: 88i recognizes the importance of customer loyalty and has developed engaging programs that reward customers for their business. These programs offer benefits like cashback on claims reduction and priority service, enhancing the overall value proposition for customers.

Premiums and Pricing

Pricing Structure

Overview of Premium Rates for Different Types of Insurance

88i's premium rates are designed to be competitive and scalable with the growth of the business. The company leverages a 100% cloud-based AWS infrastructure for high availability and security, ensuring robust and reliable pricing. While a comparative analysis with industry averages is not explicitly stated, 88i's solutions are tailored to provide accurate pricing through business data integration, ensuring transparency and fairness.

Discounts and Special Offers

Available Discounts

88i offers a range of discounts to reward its customers and make insurance more affordable. These discounts include:

• Multi-policy discounts: Customers who insure multiple assets or services with 88i can benefit from significant discounts.
• Safe driver discounts: Drivers with a proven track record of safe driving can enjoy lower premiums.
• Loyalty rewards: 88i recognizes and rewards its loyal customers with exclusive benefits and discounts.

While promotional deals and limited-time offers are not explicitly mentioned, the company's engagement programs provide exclusive services and benefits, further enhancing the value proposition for customers.

Customer Service and Support

Contact Methods

Available Customer Service Channels

88i understands the importance of accessible and responsive customer service. The company provides various channels for customers to reach out for support:

• Phone: +55 11 97803-8881
• Email: [email protected]
• Live chat: Although not explicitly mentioned, the integration with various platforms suggests the potential for live chat support, providing a convenient and immediate way for customers to get assistance.

Availability of 24/7 Support and Multilingual Assistance

While 24/7 support is not explicitly stated, 88i's focus on high availability and scalability suggests a commitment to providing timely and reliable assistance to customers. The company's commitment to customer satisfaction and its integration with various platforms point towards a robust customer support infrastructure. Multilingual assistance is not explicitly mentioned, but the company's global ambitions suggest the potential for offering support in multiple languages in the future.

Pros and Cons of 88i Insurance

Pros

Advantages of Choosing This Insurance Company

88i offers a compelling set of advantages for customers seeking innovative and reliable insurance solutions. Key benefits include:

• Competitive premiums: 88i's pricing structure is designed to be competitive, making insurance more affordable for customers.
• Comprehensive coverage: The company offers a wide range of insurance products and services, providing customers with comprehensive protection against a variety of risks.
• Simple and intuitive digital customer journeys: 88i prioritizes user experience, providing customers with seamless and easy-to-use digital platforms.
• Fast and cost-effective product launch capabilities through eBaoCloud InsureMO: 88i's partnership with eBaoTech allows for rapid product development and deployment, enabling the company to stay ahead of the curve in the ever-evolving insurance landscape.
• Integration with various platforms for seamless customer experience: 88i's seamless integration with various platforms enhances the overall customer experience, ensuring convenience and accessibility for customers.

Cons

Potential Drawbacks or Areas for Improvement

While 88i presents a compelling proposition, it's important to acknowledge that there might be potential drawbacks or areas for improvement. However, the company's focus on innovation and customer-centric solutions suggests a strong commitment to addressing customer needs and continually enhancing its offerings.

Conclusion

Summary of the Main Points Covered in the Review

88i Seguradora Digital is a pioneering InsurTech startup in Brazil, making significant strides in transforming the insurance landscape. Here are key takeaways from this review:

• 88i is a leader in digital insurance solutions, offering scalable and innovative protection solutions for Retailtech, E-commerce, and fintech companies.
• The company leverages cutting-edge technologies like blockchain, AI, and IoT to provide affordable, transparent, and trusted insurance experiences.
• 88i's strategic partnership with eBaoTech has been instrumental in accelerating its growth and innovations, enabling faster and more cost-effective product launches.

Recommendations on Who Would Benefit Most from the Company’s Insurance Offerings

88i's insurance offerings are particularly well-suited for the following entities and individuals:

• Retailtech and E-commerce companies: Businesses seeking to differentiate their platforms through innovative protection solutions can leverage 88i's expertise.
• Fintechs: Financial technology companies seeking to enhance customer engagement and loyalty while generating additional revenue can benefit from 88i's digital insurance solutions.
• Consumers: Individuals looking for affordable, transparent, and comprehensive insurance coverage can find attractive options with 88i.

Frequently Asked Questions about 88i Insurance

Answers to Common Questions about the Company’s Policies, Claims Process, and More

• How does 88i’s digital protection ecosystem work?

  88i's ecosystem provides simple, intuitive, and digital insurance solutions integrated into the customer's platform. From the moment of price quote to claims notice and financial settlement, the entire process is streamlined and efficient, enhancing the customer experience.

• What are the key benefits of using 88i’s insurance solutions?

  Key benefits include:

  • Strong customer engagement and loyalty.
  • Significant additional revenue generation for platforms.
  • The ability to develop new protection products quickly through API libraries.

• How does 88i ensure security and compliance?

  88i prioritizes security and compliance by leveraging a robust infrastructure and adhering to industry best practices. This includes:

  • AWS infrastructure for high availability and security.
  • PCI compliance for payment card security.
  • LGPD (Lei Geral de Proteção de Dados) compliance for data privacy.
  • Cyber resilience measures to protect against cyber threats.
  • Disaster recovery and business continuity plans to ensure operational resilience.

References

• https://88iseguradora.digital/e-commerce-en/
• https://88iseguradora.digital/fintech-en/
• https://www.ebaotech.com/jp/about-us/newsroom/newspages/Brazilian_InsurTech_Startup_88i_Signs_Up_on_eBaoCloud_to_accelerate_its_Growth_and_Innovations