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TrustFinance Global Insights
Feb 06, 2026
2 min read
10

Stifel upgraded Snap Inc. to 'Hold' from a more cautious stance, suggesting the stock's risk-reward profile is now balanced after a significant price drop this year. The firm believes the steep decline has priced in key operational concerns.
Snap's stock has faced considerable pressure, falling approximately 37% year-to-date. This performance reflects investor worries over slowing user growth, weak advertising momentum, and uncertainty about a potential AI partnership.
While upgrading the rating, Stifel kept its price target for Snap unchanged at $5.50. This suggests that although the current valuation is seen as fair given the risks, significant catalysts for growth are not yet apparent to the firm.
Market watchers will now focus on Snap's ability to re-accelerate user growth and ad revenue. The company's strategic developments in artificial intelligence will also be a key factor for future performance and investor sentiment.
Q: Why was Snap's stock rating upgraded by Stifel?
A: Stifel upgraded Snap to 'Hold' because its significant 37% stock price decline has balanced the risk-reward profile, factoring in existing concerns.
Q: Did Stifel change its price target for Snap?
A: No, Stifel maintained its price target for Snap at $5.50 alongside the rating upgrade.
Source: Investing.com

TrustFinance Global Insights
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