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TrustFinance Global Insights
Mar 18, 2026
2 min read
13

Samsung Electronics anticipates a favorable business environment this year, driven by strong demand for chips fueled by the global artificial intelligence wave. At the company's annual shareholder meeting, co-CEO Jun Young-hyun stated that the increasing demand for AI is resulting in a continued shortage of memory supply.
The global semiconductor market has seen bottlenecks due to robust demand for AI data center operations. This shortage has allowed Samsung and its rivals, including SK Hynix and Micron, to hike prices significantly. Reflecting this trend, Samsung's shares have surged 62% since January, outperforming the wider South Korean market's 34% gain.
While the chip shortage benefits manufacturers, rising memory chip prices could negatively impact computer and mobile shipments. Jun Young-hyun also highlighted persistent risk factors, including uncertainties in the global macroeconomic environment such as tariff issues and cost burdens on the company's consumer electronics divisions. Internally, the company is managing labor union concerns over wage competitiveness.
Samsung expects the strong demand to continue but remains cautious of external economic pressures and internal cost factors. The company also anticipates that as its semiconductor business recovers, the wage competitiveness gap with rivals will narrow.
Q: What is the primary driver for the strong chip demand?
A: The primary driver is the global expansion of Artificial Intelligence, which requires a massive supply of memory chips for data centers and AI operations.
Q: What are the main risks Samsung identified?
A: The main risks include potential negative impacts on computer and mobile shipments due to high chip prices, global macroeconomic uncertainties like tariffs, and internal labor relations issues.
Source: Investing.com

TrustFinance Global Insights
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