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TrustFinance Global Insights
Jan 23, 2026
2 min read
11

Novo Nordisk's oral Wegovy achieved 18,410 prescriptions in its first full week on the U.S. market. This strong debut is a key indicator for investors in the highly competitive weight-loss drug sector.
The successful launch strengthens Novo Nordisk's position against its primary rival, Eli Lilly. The market for oral obesity treatments is growing, providing a needle-free alternative to popular injectable medications. Analysts from Guggenheim noted that this launch is tracking ahead of other GLP-1 drug releases.
Following the encouraging launch data, Novo Nordisk's shares have experienced positive momentum. The early success of oral Wegovy also sets a directionally positive outlook for upcoming oral treatments, such as Eli Lilly's orforglipron. Prescription data remains a focal point for gauging market share shifts between the two companies.
Oral Wegovy's initial performance indicates significant patient demand for non-injectable weight-loss therapies. The focus will now be on maintaining this momentum and navigating the competitive landscape as rival products approach the market.
Q: How many prescriptions did oral Wegovy receive initially?
A: The drug was prescribed 18,410 times in the United States during its first full week after launch.
Q: Who is Novo Nordisk's main competitor in the weight-loss drug market?
A: Eli Lilly is the primary competitor, offering its own injectable weight-loss drug and developing an experimental oral therapy.
Source: Investing.com

TrustFinance Global Insights
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