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TrustFinance Global Insights
Jan 23, 2026
2 min read
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Nintendo Co Ltd shares jumped 5.7% in Tokyo trading, significantly outpacing the Nikkei 225 index. The surge followed a report from market analytics firm Circana identifying the new Switch 2 console as the top-selling videogame hardware in the United States for 2025.
The Circana report revealed that the Switch 2 sold approximately 4.4 million units in the U.S. within the seven months since its release. This sales figure is nearly double the installed base achieved by the original Nintendo Switch during the same initial period. The data also highlighted an improvement in overall U.S. video game content spending in December.
This strong U.S. sales data provides a significant boost to investor confidence, countering recent concerns over a slowdown in consumer discretionary spending due to global economic uncertainty. The robust demand in the American market effectively offsets previous worries that were fueled by weaker December sales figures from Japan.
The latest sales figures confirm the commercial success of the Switch 2 and demonstrate sustained consumer interest. This positive momentum in the key U.S. market will be a critical factor for Nintendo's performance, as investors monitor whether this demand can be maintained.
Q: Why did Nintendo's stock price increase?
A: The stock rose over 5% after data showed the Nintendo Switch 2 was the best-selling console in the U.S., selling 4.4 million units in its first seven months.
Q: What does this sales data indicate for the market?
A: It indicates robust U.S. consumer demand for video game hardware, easing investor concerns about a slowdown in the sector.
Source: Investing.com

TrustFinance Global Insights
AI-assisted editorial team by TrustFinance curating reliable financial and economic news from verified global sources.
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