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TrustFinance Global Insights
Feb 02, 2026
2 min read
20

Hain Celestial (NASDAQ:HAIN) saw its shares increase by approximately 12% in premarket trading following the announcement of a definitive agreement to sell its North American snacks business for $115 million in cash.
The organic and natural products company is divesting the division to Snackruptors, a Canadian family-owned snacks manufacturer. The transaction is anticipated to be finalized by February 28. This sale is a key part of Hain Celestial's strategy to streamline its operations and concentrate on core business categories with higher profitability, including tea, yogurt, baby products, and meal-preparation offerings.
According to CEO Alison Lewis, the proceeds from the sale will be allocated directly to debt reduction. This move is expected to strengthen the company’s overall financial position and improve its leverage profile. The positive market reaction follows a period where the company's stock had experienced a significant decline, indicating investor approval of the strategic refocus.
The divestiture marks a pivotal step for Hain Celestial to enhance its financial health and focus on growth in its primary markets. The market's immediate positive response suggests confidence in the company's new strategic direction. Future performance will depend on the successful execution of its strategy within the retained core categories.
Q: Why did Hain Celestial sell its snacks business?
A: The company sold the division to focus on its more profitable core categories and to use the $115 million in proceeds to pay down debt.
Q: Who is the buyer of the snacks business?
A: The buyer is Snackruptors, a family-owned snack manufacturer based in Canada.
Q: What was the immediate market reaction?
A: The market reacted positively, with Hain Celestial's stock price rising about 12% in premarket trading after the news was released.
Source: Investing.com

TrustFinance Global Insights
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