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TrustFinance Global Insights
Feb 05, 2026
2 min read
9

Global sugar consumption is experiencing a significant slowdown, moving from decades of consistent growth to a period of stagnation. This shift is primarily driven by the increasing adoption of weight-loss drugs and the implementation of taxes on sugary soft drinks in key markets, according to industry analysts.
Data from the International Sugar Organization highlights a notable decline in demand, with consumption falling by 6.7% in Western Europe and 4.4% in the United States over the last two years. Projections indicate that global sugar consumption growth will slow to just 0.5% in the 2026/27 season, a figure described as the 'new normal' and a stark contrast to the historical annual growth rate of approximately 2%.
The weakening demand has already resulted in tangible economic consequences, including the closure of sugar factories in both the U.S. and Europe. This trend has also contributed to sugar prices falling to near five-year lows. The pressure on the market is expected to continue as popular GLP-1 weight-loss drugs, such as Wegovy and Zepbound, become more accessible globally through lower prices and the expiration of patents.
The long-term growth trajectory for sugar appears to have stalled. While population growth in Asia and Africa provides a temporary counterbalance to declining consumption in the West, the combined impact of pharmaceutical advancements and public health policies poses a structural challenge to the industry. Market watchers will be closely monitoring the global adoption rate of weight-loss drugs and the potential expansion of sugar tax legislation.
Q: What are the main factors causing the slowdown in sugar demand?
A: The two primary factors are the rising popularity of GLP-1 weight-loss medications, which reduce cravings for sweet foods, and widespread government taxes on sugary beverages.
Q: How has this trend affected the sugar industry?
A: The trend has led to the closure of sugar processing facilities in Western countries and has been a key factor in driving global sugar prices down to multi-year lows.
Source: Investing.com

TrustFinance Global Insights
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