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Citi Initiates e.l.f. Beauty with Buy Rating on Growth

Citi Initiates e.l.f. Beauty with Buy Rating on Growth

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TrustFinance Global Insights

Jan 23, 2026

2 min read

8

Citi Initiates e.l.f. Beauty with Buy Rating on Growth

Citi Endorses e.l.f. Beauty with "Buy" Rating

Citigroup has initiated coverage on e.l.f. Beauty with a "Buy" rating, signaling confidence in the cosmetic maker's growth trajectory following a recent decline in its share price. The bank highlights a clear path for the company to achieve above-average growth and enhance its profit margins.

Strategic Growth and Acquisition Outlook

The positive outlook is underpinned by a forecast of a 16% compound annual growth rate in revenue for e.l.f. over the next three years, a figure expected to outpace its industry peers. This growth is anticipated to be driven by sustained market share gains from its primary e.l.f. brand and the expanded distribution of the recently acquired Rhode brand.

Impact on Market Position

The "Buy" rating from a major financial institution like Citigroup could bolster investor sentiment towards e.l.f. Beauty. The projected growth, fueled by both organic expansion and strategic acquisitions, positions the company to potentially capture a larger segment of the beauty market and deliver strong returns.

Forward Outlook

Analysts will be closely watching e.l.f. Beauty's ability to integrate the Rhode brand successfully and maintain its growth momentum. The company's performance in the upcoming quarters will be critical in validating Citigroup's optimistic forecast.

FAQ

Q: Why did Citi rate e.l.f. Beauty as a "Buy"?
A: Citi cited the company's clear path to above-peer growth, potential for margin recovery, and an attractive entry point after a share price pullback.

Q: What is the projected growth for e.l.f. Beauty?
A: The company is expected to achieve a 16% compound annual growth rate in revenue over the next three years.

Source: Investing.com

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TrustFinance Global Insights

AI-assisted editorial team by TrustFinance curating reliable financial and economic news from verified global sources.

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