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TrustFinance Global Insights
2월 02, 2026
2 min read
9

Beyond Inc. stock, trading under the ticker NYSE:BBBY, experienced a significant 6.9% increase on Monday following the announcement of its plan to acquire Tokens.com. The acquisition is a strategic move to establish a unified investment and personal finance platform.
The company stated the acquisition aims to solve the problem of a fragmented market for financial services. Beyond Inc. plans to create a single solution for real estate and other real-world asset finance. This new platform will bridge the gap between tokenized digital assets and traditional investment vehicles. It will be integrated with the company's existing portfolio, which includes financial technology, insurance, and blockchain-based businesses such as tZERO and GrainChain through its Medici portfolio.
The new platform will provide customers with a consolidated view of their assets, including ownership details, estimated values, and liquidity options. It is designed to support the tokenization of securities and real-world assets. Key partnerships will enhance its capabilities. The platform will utilize tZERO’s infrastructure for capital markets and tokenization services. Furthermore, a partnership with Figure Technologies and Figure Markets will provide mortgages, home equity lines of credit, and other lending solutions.
Marcus Lemonis, Executive Chairman and CEO of Beyond Inc., emphasized the long-term vision is to provide compliant liquidity pathways for homeowners and asset holders. This acquisition positions Beyond Inc. to leverage its diverse assets, including retail brands like Bed Bath & Beyond and Overstock, with its blockchain expertise. The company anticipates the platform will become operational by July 1, 2026, pending customary closing conditions.
Q: Why is Beyond Inc. acquiring Tokens.com?
A: To build a unified investment platform that integrates tokenized and traditional finance for real-world assets, addressing market fragmentation.
Q: What was the market's immediate reaction to the news?
A: Beyond Inc.'s stock (NYSE:BBBY) jumped 6.9% following the announcement.
Q: When is the new platform expected to be operational?
A: The platform is expected to become operational by July 1, 2026, subject to closing conditions.
Source: Investing.com

TrustFinance Global Insights
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