Betting Platform BLUFF Secures $21M in Strategic Funding

BLUFF Secures $21 Million for Next-Generation Betting Platform

BLUFF, an emerging betting and entertainment platform, announced it has successfully raised $21 million in a strategic investment round. The funding is intended to advance the development of its platform and support a large-scale launch.

The team comprises former senior executives from prominent betting companies, including Stake, Bet365, and William Hill, aiming to deliver a novel gaming experience.

Strategic Investment Led by 1kx

The investment round was led by the global blockchain technology fund 1kx. Key participants included Makers Fund, Maximum Frequency Ventures, Delphi Ventures Founders, and sports champion Tristan Thompson.

Investors highlighted BLUFF's rapid execution and strong organic demand as primary reasons for their backing, expressing confidence in the platform's potential to become a leader in the betting and entertainment sector.

Impressive Beta Performance and Vision

During its pre-release beta phase, BLUFF demonstrated significant traction, accumulating over 600,000 sign-ups and processing more than 125 million bets within three months. The platform maintains tens of thousands of daily active users.

BLUFF aims to create a unified experience that combines traditional sports betting with live prediction markets and creator-led community events, focusing on speed, transparency, and user engagement.

Market Outlook and Next Steps

The new capital injection positions BLUFF to compete with established platforms by targeting a new generation of users who prioritize social interaction and real-time gameplay. The company will focus on scaling its operations and expanding its unique offerings, including a VIP matching program.

FAQ

Q: Who led the funding round for BLUFF?
A: The $21 million strategic investment round was led by the global blockchain technology fund 1kx.

Q: What is the primary goal of the new funding?
A: The funds will be used to advance the innovative betting platform and prepare for its launch at scale.

Q: How has BLUFF performed in its beta phase?
A: In its three-month beta, BLUFF attracted over 600,000 sign-ups and processed over 125 million bets.

Source: Investing.com