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TrustFinance Global Insights
2月 01, 2026
2 min read
7

Bain Capital has finalized its plan to acquire FineToday Holdings, a Japanese personal-care company, in a transaction valued at approximately 200 billion yen, or $1.29 billion. The deal involves the divestment of all FineToday shares by the current owner, CVC Capital Partners.
This acquisition marks a significant move in Japan's consumer goods sector. FineToday, known for its popular Tsubaki shampoo brand, represents a valuable asset in the competitive Asian personal-care market. The transaction highlights continued interest from global private equity firms in established Japanese brands.
The acquisition by Bain Capital is expected to inject new capital and strategic direction into FineToday, potentially leading to brand expansion and increased market competition. For CVC Capital Partners, the sale represents a successful exit from its investment. The deal reflects a broader trend of private equity-led consolidation within the consumer retail industry.
This $1.29 billion acquisition underscores strong investor confidence in the Japanese consumer market. Market observers will be watching how Bain Capital leverages FineToday's brand portfolio to drive future growth and navigate the competitive landscape.
Q: Who is acquiring FineToday Holdings?
A: Private equity firm Bain Capital.
Q: What is the value of the acquisition?
A: Approximately 200 billion yen, or $1.29 billion.
Q: Who is the seller?
A: Private equity firm CVC Capital Partners.
Source: Investing.com

TrustFinance Global Insights
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