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TrustFinance Global Insights
Feb 06, 2026
2 min read
6

Apple is preparing to allow third-party, voice-controlled artificial intelligence apps within its CarPlay system, according to a Bloomberg News report. This marks a significant strategic shift, as the platform has exclusively supported Apple's native Siri assistant for voice commands until now. The change will permit users to interact with AI chatbots from other developers through the vehicle's interface.
This development represents a controlled opening of Apple's automotive ecosystem. While companies like OpenAI, Anthropic, and Google could release CarPlay versions of their apps, Apple will retain key limitations. Users will not be able to replace the dedicated Siri button or its wake word. Accessing a third-party voice assistant will require manually opening the specific application first.
The move is expected to heighten competition in the voice assistant market by providing rivals direct access to the automotive environment through millions of iPhone users. This could also drive innovation in-vehicle AI services and influence how developers approach the automotive app sector. Apple reportedly aims to support these apps within the coming month.
As Apple prepares for this integration, the market will monitor developer adoption and consumer response. The success of this initiative will depend on how seamlessly third-party apps can integrate their voice modes and how users balance these new options against the convenience of the built-in Siri. This signals a more adaptive strategy from Apple in the evolving AI landscape.
Q: Will third-party AI replace Siri in CarPlay?
A: No, users cannot replace the Siri button or wake word. They must open the specific third-party app to use its voice assistant.
Q: Which companies could benefit from this change?
A: AI providers such as OpenAI, Anthropic, and Google's Alphabet are expected to be able to release CarPlay versions of their apps with voice-control modes.
Source: Bloomberg News via Reuters

TrustFinance Global Insights
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