Originally established as a magazine in 1992, What Mortgage has evolved into a leading online-only brand in the United Kingdom's consumer mortgage space. For over 30 years, its mission has been to provide impartial advice, news, and guides to help consumers navigate the mortgage market. Now part of the global media company Key Media, the platform continues to serve its audience through its website, a popular weekly newsletter, and a market-leading awards program that recognizes excellence in the UK mortgage and personal finance industries.

Founded in

United Kingdom