Founded in 2005, TradeKing was a U.S.-based online brokerage firm that gained popularity for its competitive, flat-fee pricing structure and innovative use of social media for traders. The company provided a platform for self-directed investors to trade stocks, options, ETFs, bonds, and mutual funds. In 2016, TradeKing Group, Inc. was acquired by Ally Financial for approximately $275 million. Following the acquisition, the TradeKing brand and its services were fully integrated and rebranded as "Ally Invest," which now operates as the investment and trading arm of Ally Financial.

Founded in

United States