Founded in 2016 and acquired by Prudential Financial, Inc. in 2019, Assurance IQ, LLC operates a direct-to-consumer platform that transforms the insurance buying experience. The company uses data science and machine learning to help consumers find and purchase suitable life, health, Medicare, home, and auto insurance policies from a variety of carriers. Its mission is to protect and improve the personal and financial health of all consumers by making complex financial decisions simpler and more accessible.