SO-SURE

Founded in 2016, SO-SURE Limited operates as an insurance technology (insurtech) company with a mission to restore consumer trust in the insurance industry. The company provides mobile phone and home contents insurance directly to consumers. Its key differentiator is a "social insurance" model featuring a 'Reward Pot', where customers can connect with friends and family; if no one in the connected group makes a claim during the policy year, the group can get up to 80% of their premiums back. This model is designed to incentivize customers to take better care of their possessions and align the interests of the insurer with the policyholder.