Simply Group is one of Canada’s leading non-bank providers of consumer financing. The company focuses on offering straightforward and accessible lending solutions to help businesses and individuals achieve their goals, primarily in the home improvement and consumer goods sectors. Founded by Lawrence Krimker, Simply Group manages a multi-billion dollar portfolio of consumer loans and operates a family of brands, including SNAP Home Finance, to provide point-of-sale financing through a network of merchant partners across Canada.

Founded in

Cyprus