Shopin was a technology startup founded by Eran Eyal, which intended to use blockchain technology to store user shopping data. The stated mission was to give consumers ownership of their purchase data, allowing them to share it with retailers in exchange for personalized recommendations and rewards, powered by the company's "Shopin" token. The company gained significant attention by raising over $42 million through an Initial Coin Offering (ICO) in 2017-2018. However, the project ultimately failed to launch and collapsed after its founder was charged by the U.S. Securities and Exchange Commission (SEC) with orchestrating a fraudulent ICO.

Founded in

United States