RupeePi was a mobile financial application that operated in the Indian market, offering quick, small-ticket personal loans to individuals. The service was designed to provide easy access to credit, bypassing the lengthy procedures of traditional banks. However, the platform became widely associated with a major predatory lending app scandal in India. It faced numerous public accusations of charging exorbitant interest rates, accessing excessive personal data from users' phones, and using coercive and abusive tactics for loan recovery. Due to these illicit activities and alleged connections to foreign entities, RupeePi was officially banned by the Government of India and removed from the Google Play Store as part of a nationwide crackdown on unauthorized digital lenders.

Founded in

India