Founded in 2016, RoosterMoney is a financial technology company focused on improving the financial literacy of children. Its mission is to help families transform pocket money into an educational tool. The platform provides an app for parents and children to track allowances, set savings goals, and manage chores, alongside a prepaid Visa debit card that allows kids to make real-world and online purchases under parental supervision. In October 2021, RoosterMoney was acquired by the NatWest Group, and it continues to operate as a distinct brand within the banking group.

Founded in

United Kingdom