Founded in 2019, Rooster Insurance is a UK-based insurtech company aiming to disrupt the traditional car insurance market. Its core mission is to provide more equitable pricing by moving away from demographic-based risk assessments to a model based on individual driving habits. Customers download the Rooster app for a test period, which uses telematics to monitor their driving. Based on the score, Rooster provides a personalized insurance quote, rewarding safer drivers with significant savings. Rooster Financial Services Ltd is an Appointed Representative, with policies underwritten by Mulsanne Insurance Company Limited.

Founded in

United Kingdom