Rookie Co., Ltd., operating as Rookie Food, is a food-commerce company based in South Korea that focuses on providing easy-to-prepare meal kits and fresh food products. The company's mission is to deliver a convenient and enjoyable cooking experience, particularly for beginners (or "rookies") and busy individuals. They emphasize the use of high-quality, fresh ingredients to create healthy and delicious meals that can be cooked quickly at home.

Founded in

China