Rising Sum is a financial technology and services company that provides a full suite of solutions for new and existing brokerages. The company's mission is to empower brokers by offering a one-stop-shop that includes multi-asset liquidity, a proprietary trading platform ("Rising Trader"), customer relationship management (CRM) systems, and complete brokerage setup services such as White Label solutions. They aim to simplify the process of launching and operating a financial brokerage by integrating advanced technology with essential financial services.