Established in December 2001 and spun off from Rakuten, Inc., Rakuten Card Co., Ltd. has grown to become a core company in the Rakuten Group's FinTech business segment. Its primary business is the issuance and management of the "Rakuten Card" credit card, which is deeply integrated with the Rakuten Points loyalty program, driving synergy across the group's diverse services like e-commerce, travel, and mobile. The company's mission is to provide convenient and value-added payment services, and it has expanded its portfolio to include card loans, credit guarantees, and other financial products, aiming to become the top credit card company in Japan.

Founded in

Japan