Pureloan is an independent credit broker, not a direct lender, operating as a trading style of The Lead Group Limited. Its primary business is to simplify the loan application process for UK consumers by providing a single platform to access and compare loan offers from a wide panel of Financial Conduct Authority (FCA) authorised lenders. The company utilizes a "soft search" technology to check eligibility, which does not impact an applicant's credit score, aiming to match customers with the most suitable loan products for their circumstances.

Founded in

United States