Operated by a Swiss company, PrivateBanking.com serves as a leading international resource for High-Net-Worth Individuals (HNWIs), Ultra-High-Net-Worth Individuals (UHNWIs), and their families. Its mission is to be the premier and most trusted platform for information, insights, and connections within the world of private banking and wealth management. The site features industry news, a comprehensive directory of private banks, expert articles, and resources to help clients navigate the complexities of wealth management.