Plend is a mission-led financial technology company and certified B Corp aiming to make lending fairer and more accessible. It challenges traditional credit scoring methods by using Open Banking to analyze an applicant's real-time transaction history, creating a more holistic view of their financial health called the PLEND Score®. This approach allows them to provide affordable personal loans to individuals who might be underserved or mis-scored by conventional credit bureaus, with a focus on financial inclusion and social impact.

Founded in

United Kingdom