Founded in 2017 in Estonia, Planet42 aims to democratize mobility by offering a car subscription service to individuals who are often overlooked by traditional banking institutions. The company uses a proprietary, data-driven scoring algorithm to assess risk and approve customers who would otherwise be excluded from financing. Customers can choose a new or used car from a network of partner dealerships, and Planet42 buys the car and rents it to the customer on a subscription basis, which includes comprehensive insurance, tracking, and servicing. This model provides a path to car ownership for a historically underserved market segment.

Founded in

South Africa