Founded in 2017, Noblr was an insurance technology startup aiming to create a fairer and more transparent car insurance model. The company utilized a smartphone app to measure a driver's behavior in real-time, including mileage, time of day, road choice, and driving habits like braking and acceleration. This telematics data was used to calculate a variable monthly premium, rewarding safer drivers with lower rates. In 2021, Noblr was acquired by USAA to enhance USAA's own usage-based insurance offerings. Existing Noblr policies are being transitioned to USAA, and the company no longer writes new policies under the Noblr name.

Founded in

United States