Kidfund was a financial technology company that provided a mobile application to help parents, family, and friends save for a child's future. The app facilitated saving and gifting directly into a tax-advantaged investment account (a UTMA account) for a child, combining social features with financial planning. Founded in 2014 by Laura Bailyn, its mission was to make it easy and accessible for families to build a financial foundation for their children's education and life goals. In October 2020, Kidfund was acquired by its competitor, UNest, and its operations were merged into the UNest platform.

Founded in

United States