Joany is a benefits technology company with a mission to deliver a simpler, more affordable healthcare experience. Initially founded as a direct-to-consumer health insurance brokerage service, the company utilized data and technology to help individuals find and manage healthcare plans. In 2021, Joany was acquired by GoodRx for its technology and team. It has since pivoted to a business-to-business (B2B) model, offering a comprehensive benefits platform for employers to provide enhanced healthcare navigation, support, and cost-containment tools for their workforce.

Founded in

United States