iLyF is a French insurtech brand operated by the insurance brokerage firm LSA Courtage. It specializes in personalized car insurance policies, utilizing a smartphone application to monitor driving behavior. The company offers "Pay How You Drive" and "Pay As You Drive" models, rewarding safer and less frequent drivers with lower premiums. Its mission is to provide fairer, more transparent, and technology-driven insurance solutions tailored to individual driving habits.

Founded in

Malaysia