Founded in 1999, GuidedChoice is a digital investment advisor that pioneered online financial advice for retirement savings. The company provides personalized, technology-driven investment guidance and managed account services to individuals, primarily through 401(k) and other employer-sponsored retirement plans. Their mission is to help people achieve a dignified retirement by making professional financial advice accessible and affordable. In July 2021, GuidedChoice was acquired by Human Interest, a leading 401(k) provider, to enhance its service offerings, but it continues to operate as an SEC-registered entity.

Founded in

United States