Goodly provides a B2B SaaS platform that helps companies contribute to their employees' student loan debt. The service automates contributions, ensures compliance with regulations like the CARES and SECURE 2.0 Acts, and provides employees with a dashboard to track their progress in paying down their debt faster. The company's mission is to address the student debt crisis by making it simple for employers to offer meaningful financial wellness benefits. In 2022, Goodly was acquired by Guideline, a 401(k) provider, to expand its suite of financial benefits offerings.

Founded in

United States