Funding and Business is a proprietary trading evaluation firm that aims to identify and fund talented traders globally. Their business model involves offering various "challenge" or "evaluation" accounts where traders pay a one-time fee to prove their trading skills in a simulated environment. Traders who meet the specified profit targets and risk management rules are then offered a funded account, allowing them to trade the firm's capital and keep a significant percentage (up to 90%) of the profits they generate. The company focuses on providing access to various financial markets, including Forex, commodities, indices, and crypto, without requiring traders to risk their own capital.