First Money Financial Services Ltd operated as an online direct lender in the United Kingdom, specializing in short-term and payday loans for consumers. The company aimed to offer a fast and straightforward application process for loans ranging from £100 to £1000. However, following a period of increased regulatory pressure on the high-cost short-term credit industry, the firm ceased trading and was placed into administration in March 2019. It is no longer authorised by the Financial Conduct Authority (FCA) to conduct regulated activities.

Founded in

United Kingdom