Founded in 1963 by Pierre Desnos, Europ Assistance invented the concept of assistance. The company's mission, "You Live, We Care," is to support its customers anytime, anywhere by providing immediate solutions to stressful or emergency situations. Part of the global insurance giant Generali Group, Europ Assistance offers a wide range of services to both corporate clients and individual consumers, covering travel insurance and assistance, automotive roadside support, personal assistance, and health services. It operates through a vast network of medical, technical, and legal professionals to deliver help 24/7 across the world.