Founded in 1990 as the Environmental Transport Association (ETA), the company was established to be an ethical and environmentally-focused alternative to traditional motoring organizations. It operates as a not-for-profit entity, campaigning for sustainable transport in Britain while offering a range of insurance products. The company's core mission is to provide excellent service and comprehensive cover while promoting and funding initiatives for a better environment. Its primary insurance offerings include cycle insurance, breakdown cover, and travel insurance.

Founded in

United Kingdom