Numerator is a data and tech company that provides unique insights into consumer buying behavior. The company was formed by the merger of InfoScout and Market Track. It operates a large, US-based omnichannel consumer panel that captures purchase data directly from shoppers. This data is then processed and delivered to CPG brands, retailers, and agencies through various software platforms, enabling them to make more informed decisions about marketing, product development, and sales strategies.

Founded in

Canada