Cashfloat is a trading name of Western Circle Ltd, a financial technology company established in 2014. It operates as a direct lender in the United Kingdom, specialising in affordable payday loans and short-term personal loans. The company's mission is to provide transparent, flexible, and responsible lending solutions to individuals who may be underserved by traditional banks. They leverage advanced technology and affordability checks to assess applications and aim to help customers build a better financial future.

Founded in

United Kingdom