Founded in 2016, Bind Benefits developed an innovative health insurance plan design that eliminated deductibles and coinsurance. Instead, it used a system of clear, fixed copayments that members could see in advance of treatment, aiming to bring price transparency and consumer choice to the healthcare market. In 2022, after a period of strategic partnership, Bind was fully acquired by UnitedHealth Group and has since been rebranded and integrated into the company as "Surest." The core mission of providing cost-certainty to members continues under the Surest brand.

Founded in

United States