Founded in 2017, Avibra began as a mission-driven company aiming to make financial security and well-being accessible to everyone. Initially, it operated as a free-to-use mobile app where users could earn micro-life insurance coverage by engaging in positive habits. The company has since evolved its model to focus on the B2B market, offering a comprehensive benefits platform for employers. This platform combines insurance products (like life, AD&D, and critical illness) with a suite of wellness tools, including meditation guides, financial advice, and telehealth services. In 2022, Avibra was acquired by Equiniti, a leading provider of technology-led solutions, to enhance its employee benefits offerings.

Founded in

United States