Founded in 2016 by Michael Rowell and Michael Mages, Assurance is a technology and data science company that operates as an insurance platform. Its mission is to simplify the process of buying insurance and other financial products by offering a wide range of options from various carriers and providing personalized recommendations. The platform specializes in life, health, Medicare, and auto insurance. In 2019, Assurance was acquired by Prudential Financial, Inc. for $2.35 billion, and it now operates as a wholly-owned subsidiary of Prudential.

Founded in

United States