Ask a Financial Adviser, a trading style of AFAP Ltd, is a UK-based online service designed to simplify the process of finding a suitable independent financial adviser. The service functions as a "matchmaking" platform, allowing users to search for advisers based on their specific needs, location, and the type of advice required, such as retirement planning, investments, or mortgages. The company's mission is to make professional financial advice more accessible and transparent. AFAP Ltd is an Appointed Representative of ValidPath Ltd, which is authorised and regulated by the UK's Financial Conduct Authority (FCA).

Founded in

United States