Launched in 2016, 5paisa Capital Ltd. is a publicly listed and professionally managed company promoted by the IIFL Group. It operates as a technology-focused financial services firm, providing retail investors with a low-cost platform for trading and investment. Its mission is to make financial products accessible and affordable to everyone. The company offers a comprehensive suite of products including equity and derivatives trading on NSE & BSE, direct mutual funds, IPOs, US stocks, insurance, and personal loans.