YAS Digital Limited, founded in 2019, is an insurance technology (Insurtech) company headquartered in Hong Kong. The company's mission is to "rethink insurance" by making it simpler, more accessible, and tailored to the modern lifestyle. YAS operates on a B2C and B2B2C model, offering a digital platform for a wide range of on-demand and microinsurance products, covering everything from specific activities like hiking and cycling (RYDEazy, HYKE) to innovative coverage for digital assets like NFTs (NFTY). By leveraging technologies such as blockchain, GPS, and AI, YAS aims to provide autonomous and affordable insurance protection precisely when and where it is needed.