Upwardly was founded as a digital investment platform in India with a mission to simplify mutual fund investing for salaried professionals. It utilized an algorithm-based advisory model to help users select and manage a portfolio of mutual funds based on their financial goals. In 2021, Upwardly was acquired by Scripbox, a larger digital wealth management firm, to strengthen Scripbox's product offerings and expand its client base. While the Upwardly brand and website still exist, it now functions as a part of the Scripbox ecosystem.

Founded in

India