Founded in 2015 and officially a product of the Norwegian company Oslo Analytics AS, Trademate Sports provides a software tool for sports bettors. The company's mission is to help its users turn sports betting from a gamble into a form of investment. Its core product is an algorithm-based tool that scans real-time odds from numerous bookmakers, compares them to a benchmark, and identifies "value bets" or "edges" where the bookmaker's odds are higher than the true probability of an outcome. The software is designed for both beginners and professional bettors, providing the data and tools needed to implement a value betting strategy.