Toggle is a brand of Farmers Insurance, launched in 2018 to cater to the needs of millennials and Gen Z consumers. It operates as a digital-first insurance provider, offering flexible and subscription-like insurance products, primarily for renters and auto. The company's mission is to provide simple, transparent, and adaptable insurance coverage that can be easily managed online, with options for personalization and add-ons like coverage for side hustles and pets.

Founded in

United States